Job Description

GoodRx helps people navigate a complicated healthcare system and make more informed, affordable decisions. We are extending that mission to healthcare professionals (HCPs) with a dedicated HCP Editorial team, which will provide practical, evidence-based content to help clinicians make treatment plans work in the real world.

About the Role:

GoodRx is seeking a physician executive to build and lead HCP Editorial as a strategic functional area within GoodRx Health. You will partner with senior management to establish the long-term HCP strategy and hold final accountability for the function’s results.  This is a hands-on leadership role for someone who can set direction, build the systems and team to deliver it, and remain closely connected to the editorial work itself.

This is an opportunity to build a new HCP editorial function at GoodRx and shape how we serve healthcare professionals with trusted, practical, evidence-based content. You will help define the editorial voice, standards, coverage, and experiences that make GoodRx a valuable destination for HCP audiences.

Your mandate is to turn company priorities into a focused editorial program. You will set priorities across specialties, topics, and formats; build the team and operating model; and establish the partnerships, resources, and systems required to deliver high-quality work at scale. This is a builder role for someone who can move comfortably between strategy, clinical judgment, editorial craft, people leadership, and cross-functional execution.

Starting with priority coverage areas and expanding over time, you will lead the development of HCP content across articles, drug information, specialty resources, newsletters, video, and other formats. You will manage and develop the team while remaining directly involved in writing, assigning, editing, and medically reviewing high-priority content. You will be accountable for the function’s clinical and editorial quality, publishing performance, audience value, growth, and long-term sustainability.

What You’ll Do:

• Set the agenda for HCP Editorial: Own the HCP editorial strategy for 2027 and beyond. Partner with senior management to shape the long-term HCP strategy, then translate company priorities into a clear roadmap, annual goals, publishing priorities, quality standards, and success measures. Decide where GoodRx can create the most value by setting priorities across specialties, topics, formats, and channels.

• Build the function for scale: Own the HCP Editorial budget, headcount plan, workforce forecast, vendor and freelance spend, and resource-allocation decisions. Design the operating model and workflows that take content from idea through assigning, writing, editing, medical review, copyediting, publication, updates, and corrections. Build the external contributor network needed to expand the team’s capacity.

• Shape, coach, and lead the team: Set clear responsibilities, decision rights, and performance expectations. Create an environment where talented editors can do their best work.

• Contribute as a writer and editor: Remain a hands-on editorial leader by writing, assigning, editing, and medically reviewing your share of HCP content. Set a high bar for clinical accuracy, evidence, accessibility, usefulness, and editorial integrity across articles, drug information, specialty resources, newsletters, updates, video, and other formats.

• Learn, adapt, and deliver: Hold the team accountable for deadlines, publishing goals, quality, and follow-through. Use clinician feedback, audience behavior, search data, engagement data, and business results to refine priorities, improve the portfolio, and make thoughtful tradeoffs as the program evolves.

• Represent the HCP function: Partner with senior leaders and teams across SEO, Product, Design, Engineering, Operations, CRM, PharmaDirect, Marketing, Video, and Research. Resolve conflicts across priorities, stakeholder needs, timelines, and capacity. Represent HCP Editorial in planning and investment decisions, and keep senior leaders informed of progress, risks, decisions, and resource needs.

• Clinical credibility and HCP perspective: U.S.-trained physician (MD or DO) with at least 5 years of post-qualification clinical experience in the United States. You must have a strong understanding of treatment access, affordability, insurance, prior authorization, pharmacy workflows, adherence, and other real-world barriers to care. You can translate clinical evidence, drug information, and healthcare-system complexity into clear, actionable content for clinicians and cross-functional partners.

• HCP editorial leadership: At least 5 years of professional experience writing and editing HCP-focused healthcare content. You have strong editorial judgment and experience with structural editing, line editing, copyediting, medical review, original writing, content strategy, editorial calendars, and multi-format content programs. Experience building or scaling an editorial function, team, or content program is important.

• People and functional leadership: At least 4 years of experience successfully leading and managing teams, including hiring, coaching, performance management, and developing editorial talent. You have set functional strategy, operating plans, performance indicators, and measurable outcomes. You have owned or managed budgets, headcount plans, workforce forecasts, vendor spend, or freelance budgets. 

• Editorial standards and digital fluency: Strong knowledge of health literacy, accessibility, inclusive language, source evaluation, medical review, and editorial ethics. You are familiar with content management systems, digital publishing workflows, SEO, analytics, and collaborative productivity tools.

• Strategic collaboration and communication: You have partnered with senior management and influenced cross-functional decisions involving priorities and resource planning. You communicate clearly, exercise sound judgment, demonstrate self-awareness, and collaborate effectively. You can balance strategic leadership with hands-on execution in a fast-moving, evolving environment.

• Preferred experience: Newsletters, video, visual content, audience engagement, content performance optimization, or thoughtful use of AI in editorial workflows.